G-Star RAW
Internship
I had the opportunity to intern for six months for Design Director Leo Velimir Brancovich at G-Star RAW.
During this time, I oversaw and compiled a collection book for the men's and women's woven, knit, and denim collections, as well as assisting during board meetings.
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During my time at G-Star I spent a lot of time in the company's archive collecting inspiration to contribute to the designers' work. I was occasionally in the atelier testing prototypes including using studs, patches and labels as decoration, and exploring different types of stitching and finishes.
After collecting all the inspiration from the different design departments, I compiled it into a collection book following the brand's identity. Below are some spreads of the final product, together with some pictures of the physical board presentations I assisted in.
Being behind the scenes in the design department, I was very interested in seeing how the marketing department translated the designs into campaigns. My interest got me the chance to closely assist the Stylist for one of G-Star's campaigns, helping steaming the clothes and organizing the outfits per look for each model. The pictures below showcase a meeting with the Stylist and the end of the photoshoot I assisted in.
